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The gold ribbon and the childhood cancer awareness movement started with a few good moms (and dads) in the 1970s… Ruth Hoffman, CEO of the American Childhood Cancer Organization, walks us through the journey to today and Amazon’s million gold ribbon boxes! “Still, there’s a long way to go…” says Hoffman, long time advocate for children with cancer. ACCO is unparalleled with its information and service to families across the country, and in collaboration with other groups internationally to educate the newly diagnosed, to help them get the support and the knowledge they need to make the best choices for them and their child as they navigate the new, previously unknown world of pediatric oncology.
